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Freelance Work

After pivoting from social work, I started taking on projects for a wide range of small to medium-market businesses. This earlier work covered the spectrum of copywriting channels, including eComm, email, social and content marketing.

Some Work Samples

SEO-focused blogs for orthodontics. Product descriptions for e-bikes. Instagram captions for diabetic solutions. And everything in between. 

Pip Lancets •

Our Story

In 2017, I was hosting my mother at my home in Franklin, Tennessee for the weekend. At the time, I was working in the hospital industry and happened to be selling millions of lancets to hospitals all over the United States. The lancets we were selling to hospitals were retractable lancets and had been available for many years in response to a CDC (Centers for Disease Control) mandate which required the use of safety devices to be used to prevent accidental needlesticks and cross-contamination ca
UniMedia •

6 Must-Haves for Your Website

As business websites continue to only get more competitive, the effectiveness of your website depends on whether or not it includes the right tools and features. As the digital space evolves based on consumer demands and market trends, there are several elements you’ll want your website to have if your business is going to grow.

Your website exists for the purpose of driving business, which means it needs to be designed with conversions in mind. This will obviously look a bit different for ever
Pip Lancets •

Everything You Need to Know about the Pip Loyalty Program

Our wonderful Pip community means the world to us. And as a way of saying thank you to those who put their trust in our products, we recently launched the Pip Loyalty Program! Now, you can earn points and turn them into exclusive rewards!

Of course, you’re likely wondering exactly how to earn points and what rewards are available. To help you get the most Pip rewards, we compiled a helpful guide with everything you need to know about the Pip Loyalty Program.

There are lots of ways to earn poin

Pip Lancets | Instagram

Ready to win some fun prizes?? We’re offering a $25 gift card to our online store, 100 rewards points, and some stylish Pip swag to our lovely Pip community! PLUS, get 25% off just for entering!

To enter, submit a video at the link in our bio or send us a video to our DMs telling us what you love about Pip and how our products have helped you in your diabetes journey. ✨Bonus points if you include a tutorial on how to use any of our products!

Submit your video by May 3rd and we’ll announce MULITPLE winners based on our favorite entries. Aaaaand action! 🎬
Milnor Orthodontics •

Sleep Apnea and Orthodontic Treatment | Orthodontist in Fort Collins CO

While the practice of orthodontics focuses on the teeth and jaw, it will inevitably affect other aspects of health and wellness as well. One aspect of health that is increasingly being linked to orthodontics is sleep, particularly the condition known as sleep apnea. And though recent findings uncovered a complex relationship between orthodontics and sleep apnea, this association merits further exploration by researchers. It’s also important for patients and prospective patients to understand how
OrthoThrive •

E1.19 | Personalizing Patient Treatment with LightForce

As a growing orthodontic office, the last thing you should want to do is stay still. The latest developments in orthodontics offer patients more personalized treatment options than ever, providing you with a new way to stand out in your market.

Would you rather get generic reading glasses or custom glasses that meet your specific needs? Would you rather have a custom-tailored suit or a suit that “mostly” fits? Custom braces from LightForce promise to create a new kind of orthodontic experience
OrthoThrive •

E1.14 | Detecting Embezzlement In Your Practice

While you’re likely used to hearing about embezzlement schemes within big corporations on the news, this issue also hits close to home for orthodontists. Monetary theft is a serious concern for any small business owner, including medical professionals. In fact, according to a survey of 17,000 dentists conducted by Prosperident, 47% of dentists are victims of embezzlement. Since this only accounts for dentists who actually identified the theft, the probability is closer to 90%.

Needless to say,
OrthoThrive •

E1.09 | The Importance of Live Chat during a Pandemic (and Beyond)

Despite the world taking a moment to slow down with the lockdown orders related to COVID-19, speed remains paramount in customer service. Due to heightened stress levels across the board, the ability to deliver fast responses to leads, leaving them with fewer uncertainties, holds even greater weight. In the pursuit of delivering speedy customer service in pandemic conditions and an ever-expanding digital space, orthodontic practices should explore adding live chat functionality to their websites
UniMedia •

The Best Social Media for Businesses | Small Business Marketing

By now, you should be aware of just how important it is to have a presence on social media for growing your business. But where should you be focusing your attention? While each social media platform shares similarities, they each exist and thrive separately from each other because they each offer unique experiences. This also means they cater to different kinds of audiences. To make the most out of your social media efforts for your small business, it helps to know which social media platforms
UniMedia •

How to Effectively Use Instagram for Marketing

Social media’s power for promoting your business isn’t going away any time soon. By putting in the work and strategizing well, you can build your following and engagement and essentially earn free exposure to the masses. Social media is also a huge platform for running paid ads that can reach users and grow your sales. Here are the best strategies for effectively using Instagram for marketing.

This visually-driven social media platform that launched in 2010 has grown to over a billion users in
Ortho Sales Engine •

What is Black Hat SEO and How Can it Affect Your Practice?

If you’ve had any involvement in creating a website, you know just how important SEO is for any business, including your orthodontic practice. Websites featuring quality content relevant to their audience and with well-organized pages linking to each other will have good search engine optimization, or SEO. However, one form of SEO some marketing companies employ is known as black hat SEO. As the ominous name suggests, it’s something you should avoid as much as possible.

Put simply, black hat SE
Ortho Sales Engine •

Creating the Perfect Orthodontic Marketing Email

Successful marketing for any small business in today’s world, or any company for that matter, relies on messaging that feels relatable, conversational, and trustworthy. With so many marketing channels getting flooded with content, especially social media, email marketing is starting to increase in importance in the digital sphere. Email presents a fantastic opportunity for effective lead conversion with the right strategies, and it all comes down to what goes into your orthodontic marketing emai
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