OLIVER Agency + adidas
I joined the adidas NAM Brand Design team with OLIVER Agency to assist in an ongoing project of adding SEO-focused copy to existing PDPs. The aim was to combine technically accurate, yet vibrant product descriptions with a compelling brand narrative that covered the range of products found on any given URL.
Some Work Samples
Our project scope consisted of monthly briefs with 400+ URLs split between three writers and included above-the-fold (ATF) copy, below-the-fold (Footer) copy and FAQ pages.
Boys' Green Shoes | ATF
AEROREADY Soccer Track Suits | Footer
adidas Essentials White Basketball Shoes | Footer
.RDY Water-Resistant Shoes | ATF
Every Day Running Shoes | Footer
Kids' Winter Jackets | ATF
adidas Bounce Women's Tennis Shoes | ATF
AEROREADY Training Clothes | Footer
Girls' Soccer Cleats | ATF
Men's Outdoor Trail Running Shoes | Footer
Women's Black Track Suits | Footer
Women's Athletic Basketball High-Tops | Footer
Men's Jackets | Footer
Athletic Basketball Shoes | Footer
Grey Originals Shoes | Footer + ATF
